Consumer Finance


Established in 2019, Souhoola, the Group’s newly established consumer finance arm, offers consumer finance and installment products to all social classes, utilizing state-of-the-art technology solutions to achieve strong & instantaneous response.

The greenfield venture is spearheaded by Hazim Madany, who has more than 30 years of experience, Mr. Hazim is a leading industry practitioner with a profound track record in both the Egyptian and European markets.